Accelerated Adult Programs
Digital Media Marketing (B.A.)
Flexible, career-focused preparation that blends business, communication, and design for modern marketing—tailored for working adults in the Coatesville area.
Adult-FriendlyOnline & accelerated formats designed around work & family
Career-Ready SkillsSocial media, content, SEO/SEM, analytics, brand & design
Next-Step PathwayHands-on projects & internships build a portfolio for in-demand roles
What You’ll Learn:
- Digital marketing strategy across paid, owned, and earned channels
- Social media planning, community engagement, and campaign management
- Content creation and storytelling with copy, visuals, and short-form video
- Graphic design and web basics that support brand and conversion goals
- Search engine optimization (SEO) and search engine marketing (SEM)
- Marketing analytics: KPIs, dashboards, A/B testing, and data-driven decisions
- Brand positioning, ethics, and best practices in the digital landscape
- Internship/practicum experiences that translate knowledge into practice
Where Graduates Can Work
- Digital Marketing Specialist / Coordinator
- Social Media Manager / Content Strategist
- SEO / SEM Specialist
- Marketing Analyst / Insights
- Brand / Communications Associate
- Agency, nonprofit, startup, or in-house marketing teams
Curriculum Highlights
Final degree requirements are set by Alvernia University; your advisor will confirm your personalized plan.
- Integrated study across business, communication, and design
- Courses in digital marketing, social media, content strategy & branding
- SEO/SEM fundamentals and marketing analytics
- Visual communication, web/media production, and UX-informed basics
- Hands-on projects and internship opportunities for portfolio development
- Delivery designed for working adults with flexible scheduling
